I worked as the lead developer for the mobile app of Evry Jewels, one of the largest jewelry brands in Canada. I led the creation and evolution of the app from scratch, ensuring a smooth, modern experience aligned with the brand’s identity. In addition to the mobile development, I was also responsible for implementing a fully customized CMS using Sanity. This allowed the marketing team to have full autonomy to manage app content, highlight featured products, adjust campaigns, and shape the user experience in real time — all in an intuitive and scalable way. This solution directly contributed to faster product and campaign launches, strengthened the brand’s digital presence, and streamlined collaboration between the tech and marketing teams.